Re-board Technology FESPA 2018 exhibition

//Re-board Technology FESPA 2018 exhibition

Re-board Technology FESPA 2018 exhibition

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Re-board Technology FESPA 2018 exhibition

FESPA Global Print Expo, Europe’s largest print exhibition, was held in Berlin this year. A spectacular showcase for screen and
digital wide format print, textile printing and signage, the event was held over four days in Germany’s capital. Visitors from
across the globe were given the opportunity to experience the latest products and innovations on display from over 700 exhibitors,
including Re-board Technology.

With over 20,000 visitors arriving from 142 countries, we knew we had to make an impact. We wanted to demonstrate both the quality
and versatility of our outstanding Re-board product.

To achieve this, we sought the expertise of Lyon-based large-format digital printer, ATC Groupe, working closely with their Artistic
Director, Audrey Fonterme. Audrey and her team were tasked with developing imaginative concepts for both the exhibition stand and
the expo’s front entrance hall. They were given complete creative freedom and asked to experiment with products from across the Re-
board range.

Having the chance to create a stand design project on a blank page has been a great experience for me. Thinking about its
circulation, the way people interact with it, its graphics of course and its lighting – all these aspects are so stimulating for a

ATC’s remit included signs and exhibits made from brown (craft cardboard look and texture), black, premium, thin and thick versions
of Re-board. Using the full range of products enabled us to demonstrate different applications and techniques used to achieve the

Audrey was asked to finish with quality print, colour, varnish, cut and fold examples, and experiment with both square corners and
round edges. Importantly, she was asked to make them beautiful.

My choice of graphic style was Art Deco – very trendy now and at the same time ageless. It allowed me to show all the
capabilities of Re-board with its different surface appearances (natural kraft, white and especially black) and to bring more warmth
to the display

Audrey and her team did not let us down. The expo’s entrance hall became the home of several Re-board ‘pods’. These impressive,
compact structures gave visitors a place to sit, talk and take photos. It also gave people their first taste of Re-board on the day.

The stand hosted a Re-board inspired meeting space – a desk and chair arrangement that became the perfect place to sit and talk with
visitors. Highly impressive, the meeting ‘room’ sat alongside more carefully crafted ‘pods’ and interactive signage.

FESPA 2018 was a huge success. Despite being in the furthest room away from entrance, we were repeatedly sought thanks to our
entrance hall pods. Exceptional design meant visitors were truly engaged and excited by the prospect of devising and designing their
own experiential campaigns. To be able to experience Re-board first-hand was hugely valuable, and has led to some exciting

During the week at FESPA we were able to talk structural design, sustainability and print industry business development with
visitors from over 100 countries. It was four very intense days for the team in Berlin and at the end of the show we were very happy
that it took just two of us to dismantle the entire stand – all in under two hours!

Gustaf Redin – CEO, Re-board Technology

By |2018-09-07T19:23:50+02:002018-09-07|