Senior Brand Developer for Identx AB, Peter Henriksson says:

“The goal was to develop sales of salad & potatoes in-store and highlight the value of the category by focusing on smaller premium packages. The contract was to initially build displays and test the range in the PrisXtra stores in Stockholm. The client wanted to increase communication with the consumer at the point of purchase. We were allocated large areas within the store to communicate via Re-board® POP displays, signage and panels. Stora Enso helped us develop ways to customise standard shop-fittings uniquely for this range of food. We are confident that it will boost sales in the category.”