Re-board CEO guest blog at FESPA 2018 site

”Although the print industry is steeped in tradition, it has always responded to change” writes Gustaf Redin. A recent study by Unilever reveals that consumers now large-scale drive the demand for sustainable solutions. Across all industries, brands of every size are specifying the use of innovative materials with lower environmental impact. Close to two thirds of executives consider a sustainability strategy necessary to be competitive in today’s market. Brands are not just paying lip-service to environmental issues, but demanding sustainably sourced resources, green accreditations and recyclable materials. The leaders and innovators of the print industry, this time too, will adapt and flourish.