Euroshop 2017
Retailers and manufacturers take responsibility

“Renewable resources or natural materials such as cork or
flax are clearly gaining in importance in store and trade
show design. And most notably, wood remains an
important material in this case.

Having said that, sustainable materials are also a hot topic when it comes to
short-term store concepts such as shop-in-shop or store-within-a-store
systems. Case in point, at the EuroShop, the Stora Enso Re-board AB
Company showcased cardboard material that’s very flexible to use. The entire
booth was built using these sturdy yet extremely light-weight boards – ranging
from shelves to clothes hangers all the way to dressing rooms. The surface can
be custom printed or laminated and is fully recyclable after disassembly. This is
a true added benefit for customized and flexible shop fitting and trade show
design.”

The text above is from the Euroshop Magazine. The retail trade fair in
Düsseldorf was a success for us, with many new contacts. The booth was
design by ATC in France and got a lot of attention among visitors and reporters.