Re-board® Technology today announced a sponsorship of BRIS’ fall campaign.
BRIS, a Swedish childrens rights organisation, showcases contemporary idols in a campaign to show that even big popular idols have been small. In the campaign the BRIS-idols tell their personal stories about challenges and difficulties growing up. This year’s idols are artist Miriam Bryant, handball player Linnéa Claeson, Youtuber and artist Thomas Sekelius, Sofia Olofsson world thaiboxing champion and Emil and Daniel Nordberg, Youtubers and artists. The idols share stories about being lonely, not fitting in, being insecure and left out. They are brave and important stories that will bring hope, inspire and support young people growing up today.
100.000 idol cards have been posted to 6th graders by mail and live-size cards are displayed in downtown Stockholm. Re-board® Technology partnered with with CANON and POD for the printing of the full-scale IDOL display.
For media enquiries or further comments please contact Gustaf Redin +46 (0)11 474 2200 or gustaf.redin@reboard.se
About Re-board® Technology AB
Re-board Technology AB is a privately held company based in Norrköping, Sweden. The company holds patented technology for producing paperboard with a uniquely engineered fluted core. The main product Re-board® is a strong and rigid but very light-weight board that converts well for usage areas in printing, advertising and displays. Re-board® is distributed globally in more than 40 countries. Design-databases of completed Re-board® projects contains well over 7 000 projects for a multitude of international brand names.
